Archive for the ‘Web Design’ Category

Incorporating User Content in Web Design

Friday, January 22, 2010 posted by valis101

 User Content in Web Design

Interactivity has been one of the greatest movements in web design in recent years, as designers and their clients work towards helping site visitors feel more involved in their experience online. Securing content for sites that is actually created by users, however, is an especially popular trend, and helps to build value for online businesses while making visitors feel more valued and appreciated. Incorporating user content in web design can be achieved through various approaches, as there are scores of structural elements that can provide ways for visitors to essentially own a space of their own on the site, or at least contribute to a public collective. Supporting such structural devices, which are often in the hands of the design client, with visual elements that encourage visitors to participate can lead towards the creation of a site with all the right ingredients for garnering significant user-generated content.

Whether a site’s owner or flagship is located in Austin Texas or Washington, D.C., many modern companies and independent efforts are geared towards a national if not independent audience, and the scale with which such sites hope to work demands a fair concentration on clean and easily navigated design. In particular, many sites featuring user-generated content enjoy a distinct look and feel that can cue visitors about what they can expect from their site experience. Helping to shorten the introduction and orientation processes on a site, a familiar structure and design will help visitors easily navigate the online territory and start using the site as intended. Opting for simple and standard designs that still involve branding elements and visual interest is a popular choice for sites in which user content is heavily employed.

Allowing visitors to customize the content that they produce and publish online can greatly add to the appeal of participating in a user-generated content community. While the design client is likely to have a set of restrictions that dictate how a user should be able to present their material, offering special options such as customizable colors or fonts, naming abilities, and other special permissions can make creating content more fun. Designers may wish to fashion feature and page elements that help visitors fee more in-control of the overall publication process, boosting user participation and pleasing design clients.

Many companies and projects seeking design work may be interested in including user content on their sites, but working with this goal in an effective manner is not always as straightforward as it may seem. Considering the experience of the user and aiming to include attractive and encouraging elements will help draw visitors towards adding their perspectives, talents, and time to the site. Through making sound decisions about clean graphics and layout, and making it as easy as possible for visitors to get a sense of their options on the site, designers can greatly aid the quest of clients to beckon and retain a high volume of enthusiastic and involved traffic.